Following the success of the Barbie movie, Freddi S.p.A. is launching a new global partnership with Mattel: Masters of the Universe (MOTU).

The Live Action Movie will be on theaters on June 4th, 2026 across the world, followed by the streaming platforms, and a confirmed sequel for 2028  will ensure brand relevance for years to come.

Product Highlights:
• Freddi Dolcetto MOTU: 3 best-selling flavors (Apricot, Cocoa, Strawberry).
• Added Value: Each 200g pack includes a Maxi Tattoo (15 to collect) and an interactive "cut & play" tray.
• Retail Impact: 16-pack Box Displays for high-visibility "Power Zones" in-store and modular totems

The cross-generational appeal of MOTU (kids and nostalgic parents) guarantees a steady performance far beyond the initial launch.

By the power of Grayskull …the power of sweetness!